As one of the leading staffing services firms in Miami, Future Force knows that job postings have one simple purpose: to attract strong candidates. But what if your postings are only attracting weak applicants – or very few people at all? Is it due to a shrinking talent pool, or do your job postings needs some work?
If you’re not sure, then it might be the latter. How can you tell?
If the information in your most recent job posting sounds similar to any of these statements, then it needs to be reworked:
- “Looking for a dynamic, motivated team player who can build relationships with key stakeholders.”
- “Searching for a successful candidate who can use their communications skills to achieve organizational goals.”
- “The position will be responsible for coordinating with other relevant business areas to design, develop and implement proprietary electronic forms.”
Job postings like these are a problem. They’re vague, boring and don’t communicate what you’re really looking for in a candidate. Consider this: A job posting is a marketing document for your company. It should be getting strong candidates excited about the possibility of working for your organization, not putting them to sleep.
To help you create stronger job postings going forward, here are several tips to follow:
- Avoid corporate speak and industry jargon. Instead, write using clear and concise language that someone who doesn’t work for you will understand. Also, try to paint a mental picture about what to expect in the job.
- Focus on why a candidate would want to work for you. Too many times, job postings focus only on the needs of the employer. But if you want to get people excited about working for you, then you need to talk about the benefits and perks of working for you – beyond health insurance. That means promoting the flex schedule policy, talking up training opportunities, and discussing the cutting edge equipment the candidate would get to work with.
- List the results you’d like to see. The easiest way for a candidate to tell whether a job is a good fit for them is if you include the specific results you’d like to see. For instance, “We’re looking for someone who can keep the warehouse clean and clutter-free.”
The bottom line is that you need to write job postings like a human being, not a robot. When you talk like a regular person, you’ll appeal to the right candidates who will better understand what the job entails.
Need more help finding great candidates for your job openings? Call the team at Future Force. As one of the leading staffing services firms in Miami, we can take the hassle out of hiring for you, so you get someone with the right skills and experience for the job. Contact Future Force today to learn more.