Last November, more workers voluntarily left their positions than were laid off, according to the Bureau of Labor Statistics. What’s more is that November was the fourth consecutive month where more workers left a position, rather than being downsized.
The reason for so many employees quitting goes beyond just salaries. In fact, as the economy recovers, employees and potential recruits are interested in the intangibles, like opportunities for advancement and a positive work culture. And if your Miami Lakes company doesn’t offer those intangibles, top performers will move onto something better as soon as an opportunity presents itself. As a result, it’s more important than ever that you have a strong employment brand in place to recruit and retain the best and the brightest talent.
What is an Employment Brand?
An employment brand is a clear articulation of why a prospective employee would want to work for an organization – and it can offer a variety of benefits:
- Increase the number of high quality candidates that apply for a position with your company.
- Reduce the overall cost to recruit and hire because candidates seek your company out.
- Lower turnover due to happier and more productive employees, who in turn, become advocates for your employment brand.
Elements of a Strong Employment Brand
Just like in marketing, you want to convey a strong value proposition. In essence, why should a candidate want to work for you? For some, it’s about the work environment or culture; for other, it’s about rewards and benefits; and still for others, it’s about the kind of work being done, such as if you operate a non-profit. The bottom line is that your employment brand should sell the kinds of tangible and intangible benefits an employee would enjoy from working at your company.
In addition, your employment brand must be authentic and follow through on expectations in order to be effective. For example, if you tout an employee mentoring program as a reason why a candidate might want to work for you, be sure you deliver on expectations. There are too many employers out there that promote a strong mentoring program, only to leave new recruits disappointed and disgruntled when they learn otherwise after being hired.
Finally, your employment brand should be consistent with your overall company brand. This kind of synergy results in engaged and motivated employees who are committed to the company’s overall objectives.
And if you need some help in attracting top recruits to your company, please contact Future Force Personnel. As a Miami Lakes staffing agency, we can shorten your search for highly skilled full-time employees. Best of all, there is no cost to you until you decide to hire someone we refer.