Recruiting Via Social Networking: Should You Take the Plunge?

According to a 2011 poll released by the Society for Human Resource Management, 56% of HR professionals use social networking websites to source potential job candidates, a 34% increase from 2008. So why the drastic uptick? Because recruiting via social networking offers a variety of important benefits to employers in Miami and beyond, including the following:

A more targeted approach to sourcing.

Social networking sites can be valuable tools when you’re looking for someone with a specific skill set or experience that could be hard to find via traditional recruiting methods.

Ability to engage passive candidates.

Employers are increasingly using social networking sites to engage passive job seekers. These are the people who aren’t actively applying for jobs, but who would make a career move if the right opportunity came along.

A way to find high quality candidates.

Those candidates who frequent social networking sites are typically the early adopters. These are the kind of people who are innovative and forward-thinking, who embrace new technologies – and who might be perfect for your job opening.

A sharper competitive edge.

Recruiting via social networking can give you an advantage, resulting in your company winning over top talent, rather than your competitors.

Lowered recruiting costs.

While it will take an upfront investment to develop an effective social media recruiting strategy, it can pay off in the long run. Recruiting via social networking sites is typically less expensive than more traditional methods for a variety of reasons, including:

  • You can reach a larger number of qualified candidates in a shorter amount of time.
  • As a result, social media can significantly reduce the number of man-hours needed to identify suitable candidates.
  • In addition, because of the short response time through social networking, you can fill positions faster, saving you time and money.

An enhanced brand.

Using social networking sites can increase your online brand visibility and attract higher caliber talent as a result. In addition, having a strong online image can directly impact the number of quality young professionals you are able to attract.

But, despite what some “experts” say, social networking is not a panacea to every recruiting problem or challenge you’ve ever faced. Just because you put a social networking recruiting campaign in place, doesn’t guarantee you’re going to find and hire superstars each time, every time.

And if you’d simply like to leave recruiting to the experts, while you focus on other priorities, please contact Future Force Personnel. As a top Miami staffing agency, our database contains more than 8,000 qualified candidates for manufacturing, distribution, and administrative positions. We can therefore source, screen, interview, and test a variety of high quality candidates on your behalf. Contact us today to get started!

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