Social media is a regular part of our personal lives. But how do you use it when it comes to recruiting new employees?
While you can certainly post job openings, it’s important to create a long-term strategy that tells the story of what it’s like to work for your company. This will cultivate a positive employer brand that better attracts candidates. At the same time, it will also give candidates a better sense of whether you’re the right place of employment for them, so those who do apply are a better fit.
So what are some simple ways to leverage the power of social media so you can attract and hire great candidates? As one of the leading office staffing agencies, Future Force has the answers you need. Here’s a look:
Ask your existing team.
One of the best ways to tell potential employees about what it’s like to work for your company is by enlisting current employees to do so. They can create content that sheds light into what it’s really like on a day-to-day basis, as well as details about the culture and perks. On a positive note, this will also keep your current team more engaged.
Be prompt with responses.
When a candidate posts a comment or asks a question on social media about your company, have a plan in place for who responds and what they say. One way to do that is with chatbots. Another way is to have a social media manager in place to field these kinds of questions, provide answers and also send along candidate information to your team’s HR department who can further initiate contact.
Focus on quality content.
With whatever you post on your social media profiles, make sure it’s high-quality and also showcases what makes your company unique. Remember, you’re trying to attract top talent. So highlight areas that are important to the types of people you’re trying to recruit and then share a range of content about it, from pictures to blog posts to videos and more.
The bottom line is that social media is a powerful tool that, if used right, can go a long way in helping you to attract better talent. Before you make a move, though, and start posting, it’s important to have a plan in place, assemble the proper team to handle posting, and monitor activity and progress, so you can make adjustments as needed.
If you need help attracting the right people to your organization, Future Force is here for you. We’re one of the top office staffing agencies and know the skills, personality traits and experience to look for, so you can find your next great hire. Contact us today to learn more!